DAMAC Paramount Hotel Sheikh Zayed Rd is a mixed used development located in Business Bay, Dubai. The building is composed of a 5 Star Hotel and Residential apartments under the Paramount brand. The plots irregularity and size presented unique challenges in its planning. U+A succeeded to implement all of Paramount’s operational requirements coupled with the building’s more essential components, such as parking, vertical transportation and fire requirements. Feature to the tower is the roof-top pool. U+A proposed to introduce an outdoor platform pool and lounge area providing unobstructed vistas towards Burj Khalifa.